Think Better. Build Smarter.

Biaxis exists for one reason: to help business owners challenge how they think—so they can improve what they do.


Because real change doesn’t start with tactics. It starts with perspective.


We create high-trust environments where sharp, driven leaders push each other to rethink everything: product, process, people and profit.


If you’re ready to stop running your business on default and start building with intention, you’re in the right place.


This is where better thinking begins.

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What We Do

The Biaxis Approach: Business Transformation Starts with Perspective

Most business owners hit a wall not because they aren’t capable but because they’re too close to the business to question it.


Effective transformation doesn’t start with tactics. It starts by challenging perspective and rethinking the fundamentals... Why does a customer actually buy from you? Why do you run things the way you do? What if the way you’ve always done it isn’t the best way anymore?


At Biaxis, we create space to ask those hard questions—and rebuild with intention. Not everything needs to change. But the willingness to ask "What if?" is where breakthroughs begin.

We guide that process across four foundational pillars:

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Product – Reevaluate what your customers truly need. Then reposition your offer to win.
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Processes – Design operations that make success repeatable, teachable, and trackable—so it doesn’t all depend on you.
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People – Get crystal clear on what you’re selling, who it’s for, and why it matters—so your business is anchored in real demand, not assumptions.
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Profit – Profit is both the result and the signal. When Product, Process, and People align, the signal becomes clear.

How We Work

Change starts with how you think.

We offer two focused environments designed to challenge your perspective and unlock what’s next in your business.

01

The Boardroom (High-Touch, Intensive)

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A 3-month high-impact experience designed for serious business owners to drive accelerated progress.
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Small, curated group of your peers (max 7) plus a facilitator to tackle your biggest challenges.
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A framework-based approach to solving problems and scaling fast.

02

One-on-One Coaching & Consulting

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For businesses needing customized, high-touch strategy sessions.
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Collaborative framework to identify and implement high-impact solutions into your company.
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Unbiased Perspecitve for specific challenges leading to better decision-making.
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Why Choose Biaxis?

Most advisors talk theory, we focus on execution.

Why Work With Us?
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$3B+ in capital raised – We understand business intimately—across industries and lifecycles.
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100+ franchised restaurant units operated – We’ve been in the trenches.
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Proven ability to organize and streamline complex businesses for profitability.

The fastest way to optimize a business is by leveraging the right products, processes and people, resulting in profit.  Your Boardroom is waiting. Let's get to work.

Learn more about the Boardroom or our one-on-one Coaching Services to see how we can help.

Testimonials

Our approach is battle-tested, shaped by years of hands-on experience in fast-growing businesses. We’ve built and scaled companies across industries, including:

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The Falcons Group - CEO Shamsu Charania

"Matney has been instrumental in advising on and driving improvements in every aspect of our business - whether he was optimizing our debt financing, controlling our margins or partnering with our operations team to restructure our bonus plan in alignment with business KPIs - he has been a key partner."
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Radish - Founder Kyle Bagley

"Matney was able to see through complexity to the heart of our product, allowing us to clarify our marketing message and restructure our product to address our key customer objections. His insight and advice was invaluable as we worked to bring a new and innovative retirement solution to market."
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Investment & Commitment

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$15,000 for 3 months (paid upfront—serious players only) 

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Weekly mastermind calls (plus a private pre-course call) 

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7 members max per cohort 

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Rolling applications—cohorts start when the right group is formed

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Optional: Private coaching ($5,000 for 3 calls

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In-person event (self-funded, $1K–$2K estimate) 

"Trusted by fastest growing companies."